Posts by Martin Holland
Why You Need a Business Coach in 2018

Change is inevitable, and it either happens to us or we influence events toward the change we want. Maybe we want relief from the tedious monotony, or the general angst, or the cash-flow or complaining customer, people issues, night-sweat worries of the status quo. On the other hand, maybe we’re doing okay, but we want to do better or to have the time and freedom to enjoy life.

Whatever our motives, as Thomas Jefferson said: “If we want something we have never had, we have to do something we have never done.”

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Martin Holland Comment
How to Use the DISC Personality Tests

Most of us have taken, or are at least have heard of, the DISC personality assessment. The results show a combination of personality traits that indicate our behavioral tendencies in different situations. 

Most of us who have taken the assessment find the results interesting if, for no other reason, than we enjoy learning about ourselves, but if we use it properly, we will find it to be much more than just entertainment.

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How to Manage Client Expectations

We all know that the way to delight clients is to underpromise and overdeliver. But we also want the sale and are susceptible to overpromising in order to get it.

Overpromising doesn’t mean promising something we don’t intend to do - that’s lying. More often than not, overpromising is a sin of omission. We just don’t mention the bad stuff, and let stand the expectations they have conjured up in their imaginations. That’s true even when we don’t know exactly what those expectations are.

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How to Hire the Right People in 2018

Jonathan: “You’d think he’d see the trash in the parking lot and pick it up.”

Me: “Why in the world would you think that? You hired him because he was the first guy through the door who would work for $11 an hour.”

If you're like most of us small business owners, you hate hiring new employees. Distractions and inconveniences make the hiring process itself annoying, but the real reason we hate it is that most new hires don't work out. It won't be long before, yet again, you'll know that they need to go. 

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How to Evaluate an Income Producing Real Estate Investment

Virtually every business coaching client I’ve had is interested in outside investments. That’s no coincidence, because if they aren’t already interested, I encourage it.

The idea is to use the business to generate income, to use part of the income to build value in the business and part to build wealth outside the business. This is a great strategy for a number of reasons, not the least of which is that it provides a hedge against the ups and downs of the business itself.

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Easy Money: Merchant Loans and 2/10 Net Thirty Payment Terms

I suspect that most of us could use an extra $100,000 in cash.  It would sure be nice to have cash to pay down the line of credit, get current with suppliers, or catch up on payroll taxes. Access to easy cash makes so-named merchant loans pretty attractive.

You know the loans, they’re the ones where they make a few cursory checks of your credit score and bank statements then wire money directly into your account. Presto, cash problems resolved (for the time being anyway).

Sounds too good to be true doesn’t it? It is.

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Martin HollandComment
A Warning for Black Friday 2017

As I type this, Black Friday is rapidly approaching with its stampeding hordes of bargain hunters kicking off the holiday shopping season by staying up all night to be first in line when doors open at 12:01 A.M. It’s exhausting, or at least that’s my impression. I can’t speak from experience because I don’t participate.

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Break Even Analysis: What is it and Why it Matters

Break even sales is the point at which we’ve sold just enough to pay all of our expenses, with nothing left over for profit. In other words, it’s the point at which profit and loss equal exactly zero. It turns out that breakeven is among the most powerful tools we have for making management decisions.

I understand that a lot of us don’t like numbers, but these are just too important to ignore. If you plan on succeeding in business, suck it up. Sacrifice the few minutes it takes to understand.

 

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Raising Cash for Growth

All of us in business owners are concerned with cash.

We are under constant pressure to balance a limited supply of cash with the seemingly unlimited demand from cash-consuming sinkholes such as operating expenses, accounts receivable and inventory - and that’s just normal operations.

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Martin HollandComment
The Four Fundamentals of a Successful Business

All of us want to build a successful business, either to reach our potential or to reduce our suffering, or both. We all want to improve our companies, but few of us devote meaningful time or attention to doing it. 

First, we are so busy working in our businesses that we push it off to a “tomorrow’ that never comes, and second, we don’t really know how to go about it. 

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Why Businesses Fail

You want to know why businesses fail? This is why. If this had happened last year when we were restructuring, it would have been the end of us.”

 

I was talking to a friend who owns an agency in Dallas. He had just dodged a potentially fatal bullet in the form of a sales tax audit, and he did it by writing a $32,000 check.

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How Much Does it Cost?

“How much does it cost?” Such a simple question.We all want to know our costs because that’s what we subtract from sales to see if we made a profit. No problem there, just add up all our expenses and that’s our total cost. But many of us also use cost to price our bids and products.

That requires a different understanding of cost, and that’s where the confusion sets in.   

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How to Negotiate on Price: Don't

In our pursuit of more sales, most (all?) of us have resorted to price concessions - discounts. Many of us still do. We do it, of course, in the belief that customers will close more deals if we’re “flexible” on price.

That may be true, but it is also true that discounts can devastate our margins and profit, and, even though we sell more, we wind up working harder for less profit.

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Reassuringly Expensive

I am a business coach by trade, but I am also an amateur painter. I learned a lesson from that hobby that I’ll never forget.

I said: ”I know what you’re thinking.”  “Oh?” she responded, “What’s that?”  “You’re thinking that’s a lot of money for a painting. How about I knock 20% off the price?” “Thanks,” she said. “I’ll take it. But just so you know, I was thinking about how to get it home. I measured, and it won’t fit in my car.”  

Ouch!

 

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The Balance Sheet - the Ultimate Scorecard

Could you imagine Russell Westbrook, the 2017 NBA MVP, playing without a scoreboard? No doubt he would play hard all the time, but he plays differently when he knows the score. We know that because he is constantly checking the scoreboard for the score, fouls, time remaining, time outs - the information he needs to manage his game.

The Balance Sheet is the ultimate scorecard for business. As a business coach, I’ve noticed that owners, like Westbrook, manage their businesses differently when they understand the score.   

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5 Things You Need to Know About Your Income Statement

“Our income statement shows we’re making a profit, but it sure doesn’t feel like it.”

It was a contractor’s wife who had a pretty good feel for how their business was going.

The P&L and the math are simple, but depending on how they’re prepared, P&Ls can show wildly different results. To get an accurate, useful report, we have to understand what goes into it and why it matters. My experience as a business coach has shown that there is a lot of confusion about that.

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Financial Reports Explained Without Numbers or Math

There is a saying often attributed to Edwards Deming that “We cannot manage what we do not measure.”  Numbers are the measurement that make management possible. The corollary of the quote is:  “If we don’t manage it, everything that happens to us – good or bad - is an accident.”  We might survive by accident, but we cannot thrive, which means we cannot thrive without numbers.  

Now don’t panic. As business owners, WE do not have to collect and compile numbers. We don’t even have to know how it’s done, but we do have to understand what numbers tell us.

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Five Steps to 61% Higher Profits

“What parent,” he asked, “wouldn’t run into a burning house to save his child?”

It was my mentor describing what he called Save the Baby Syndrome.

“But that doesn’t make good parents,” he continued.

“It’s the little things like regular bedtimes, brushed teeth, homework and curfews that make good parents - and good kids.”

The same is true in business.

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