There may come a time that you want to bring investors into your business. You may want investors to provide money, or expertise, or a combination of the two.  Yes, you will need a business plan, but the process always begins with a conversation.  This article is about that conversation.  Having participated in hundreds of them, I have noticed that investors want five questions answered early, before they put a lot of time into detailed analysis of your offer.  It is highly unlikely that they will even look at your business plan, let alone invest in your business, until you have answered the five questions...

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