Why Should I Buy From You?

At the junction of Interstate 80 and Highway 281 in Nebraska, stands a convenience store with a large, well-lit sign. The sign reads “We Have the Best-Looking Cashiers.” Customers judge the offer you put before them, then compare it to your competitors’ offers. If there is no meaningful difference, customers base their buying decisions on price...

CUSTOMERSMartin HollandAugust 30, 2018BENEFITS, FEATURES, UNIQUE SELLING PROPOSITION, CLAUDE HOPKINS, PRICE COMPETITION Comments