“For me, it’s not about the money.”  I was talking to a client about how to increase profits dramatically.

“What do you mean?”

“Well, I don’t want to be greedy and make too much.”

“So, how much is too much...?”

I didn’t get an answer. I never do. I know that some people (hopefully a small minority) are put off by my constant emphasis on making money. I know that because, as a business coach, I have talked with hundreds of small business owners about profit and have often had conversations like the one above.  It’s as if the speakers feel guilty about making a profit or that it is somehow noble to loathe money...

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